Category Archives: Web Browsers

HTML Title Tag – SEO

Search engine optimization (SEO) refers to the process of increasing the ranking of your website or web page across search engines using different tools and techniques. A good search engine professional is always in high demand because there are millions of websites already on the internet and there are many more flooding the internet each day with the intention of reaching out their target audience. This is possible on with the help of a SEO expert who understands the nuances of search engine algorithms and can implement various techniques.
Today, I am writing about HTML Title Tag and it is One of the Most Important Thing in SEO World. According to my view the Title Tag effects upto 25% i.e. 1/4, of the SEO, There are many reasons for giving such signification to HTML Title Tag. According to Google Reports about Elements used by Web Pages 98% pages uses TITLE tag but only 40-50% have given proper and appropriate TITLE Tag.

Why HTML Title Tag is so much Important?

There are many reasons but some of the important reasons are:
  1. Page Title Contents are displayed by search engine in results. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.
  2. Title Tag Helps Search Engine in Indexing: To understand things under take an example that you have 1 TB of pages and if somebody says you to arrange them then what would you do. You will create many Folder of Subjects and While file reading the file Name or through Code by reading the Title Tag, roughly arrange the Pages in the Folders. Now what every is done is a system of automation and thus according to Title Tags documents would be arranged according to Folder’s Names, this is the rough process or you can say initial process.
  3. Page Title Tag’s used in Bookmarks: Try to make a bookmark of any webpage and see how it stores the page,  the bookmarking function stores the Title Tag in the Bookmarks, so if you have the good title tag than visitor would come again and again to your website and if visitor uses Online Bookmarking services then there would be positive ranking as visitor must have given the specific category to you page and with specific category would be interesting to view.
  4. History: Now, if you have seen the History of Web by pressing by Crtl H then you can view the web pages visited by you and the thing show to you is the Page Title Tag and thus again it is important for the person to easily visit your website again.
  5. Given Importance while Indexing Content: Now, in present world the competition is very high and the fact of title tag is known by many SEO Experts and Marketing persons, Google has started just ignoring the Title but what while analyzing other things such as description, content quality and other things the Title Tag is also check and according to the Title Tag and Contents gives the Ranking Factors.

Rules for SEO – Title Tag

There are many rules described by various authors & SEO Experts but no body try to think why rule is made and does the rule would be in limited or any body can extend rules and thus, if the Rules are extended what show be the tread of next Rule. Google is updating his Panda about 200 times in a new and new Rules are daily checked by various SEO Experts and their own pattern or theories. But, I will try to let know the basic rules which can’t be changed and if these rules are changed then all the web search results will changed. Let us see what are the basic rules:
1. Every page must have a unique title. Do not put the same title on every page of your website as the total process is automatic in first instance and thus putting the same title tag means the spider/crawler has fetched the wrong content and thus required human verification and which will take time and time means that your website to be appeared not in Top 100 Websites. Another reason is that Spider/Crawler things that every web page as different page and if the Title Page is same it can also not Crawl the website properly for the algorithm reason and left the website in between any where.
2. I visited many websites and found that many web pages are CASE TITLE TAG which is also a negative point always use the lower case or Title Case, the reason is that users who type the search queries doesn’t type the Upper Case of Title Case, they only type in lower case and thus the title tag which have lower case given more rank then Title Case tag and Title Case give more rank that CASE TITLE. Thus the lower case is recommended then Title Case and then CASE TITLE.
3. Title Case must have a length of 16 Characters and long upto 64, many search engine like Google can give more than 64 and I think upto 127 Characters length. Character less and 16 and more than 64 were given the less rank then title tag between 1 to 64 Characters. The basic reason is that the computer’s memory reading cycle as in 32 bit computers the reading cycle is 32 bits and in 64 bit computer the min reading cycle is 64 bits and thus if the length is in between them the Website is given more rank them others as the system doesn’t have to take less or more round of memory reading cycle.
4. Many people do link exchange with many websites and they don’t describe the title tag which linking websites  or other pages, the Anchor Tag with Title Tag is preferred then without Title Tag and if the Title Tag is same as the HTML Title Tag then it the advantage to the person linking the website and the website which is linked, the main reason is that the person who is linking the page have gone through the contents of the Other website referred by person and website which is linked must have something unique which was referred by person.
5. Kindly don’t use the “Untitled Page” or “Home Page” only with the Title Page as if the Tag is same then at the time of indexing the content all the web pages with such Title Tags are given to the human verification system and Human can only work limited hours and don’t know when your website would be verified by Human beings or Search Engine Experts.
6. Give a proper Title which provide the good information about the contents of the Web Page and not by the information about yourself or your company. The basic example about this on Contact Us pages many developers provide the Title Tag of Contact Us but I recommend the Title of Company Name then the Contact Us, this means the how to contact the company.
7, Since the Length of the Characters is limited and thus use the Meta Description tag to give some brief information about Web Page as it would be great for the for Search Engine Ranking.
8. Always try to provide Numbers in Title Tags than in Words as the Title Have less Characters and reading and indexing of Integer will take less time then Words in Title Case.
9. If you are using Company Name in the title then also include the symbol of copyright symbol(©), the trademark symbol (™), and the registered trademark symbol (®) in titles by referring as ASCII Code as these are also displayed the Search Engine correctly.
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Does CSS effects SEO?

Does using CSS affect SEO?

The question is very interesting but the answer is more challenging to find correct answer. In today competitive world where every thing is seen carefully effects. This question asked time and time again by Developers and Website Owners. The simple answer is NO but I would say it depends on the CSS rules applied by Developer or Designer that it would help the Search Engine and users for ranking purposes.There are some rules of CSS which would help a little bit in SEO and from many rules some of them are:
With CSS there is no rule of using standard ID and Class, Anyone can use any ID Name or Class name to refer the HTML Tag. So, there would be very difficult for automatic process to see page but the human beings are required and tell this is Important and this not. For looking into important things in the web spiders use HTML H1 to H6 Tags. They have given the perfectness to HTML Heading Tags. So, the process in the automatic mode and with different algorithms the text between Heading Tags are read and given score according to it. Now taking the advantages of CSS one can disable the default setups and make his own rules for font setting and size and positing of the default tag.
<html>
     <head>
          <title>Over riding HTML Tags default rules</title>
     </head>
     <style>
          body, h1, h2, h3, h4, h5, h6{margin:0; padding:0; outline:0; border-spacing:0; font-size:100%; font-weight:normal;}
          h1, h2, h3, h4{font-weight:bold; text-align:center; border:1px solid #000; border-spacing:5px; width:50%;padding:6px;}
          h1{width:150px;height:40px;position:absolute;background-color:yellow;top:20px;left:20px;z-index:0;opacity:0.5;border:1px solid #333333;}
          h2{width:150px;height:40px;position:absolute;background-color:yellow;top:50px;left:70px;z-index:1;opacity:0.5;border:1px solid #333333; color:red;}
          h3{width:160px;height:40px;position:absolute;top:50px;left:200px;z-index:1;opacity:0.5;border:1px solid #333333;}
          h4{width:200px;height:40px;position:absolute;top:78px;left:130px;z-index:3;opacity:0.5;border:1px solid #333333;background-color:red; color:#fff}
    </style>
    <body>
         <h1>Grand father</h1>
         <h2>Father</h2>
         <h4>Son</h4>
        <h3>Mother</h3>
    </body>
</html>
In the above example, we have written the text in order of h1, h2, h4, h3 but with css rule we have changed the position of the tag and you will see that Grand Father is at TOP and Father and Mother in Middle and Son at bottom, we have given the appearances according to our needs and Spider will also given the same importance as per HTML Tags.
According to Google, “Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types”. Now two things which they have said is the location of text and tags means HTML Tags. Thus while writing a content page on has written the important content at the bottom but want to know at top then with the CSS help you can change the location of the Text and Google would fetch the text as per HTML Tags and same importance would be given to your content as you have provided.

Tips and Tricks to optimize page with CSS rules

There are many tips and tricks available to optimize the web page but I will provide only important rules which would help every body, are
  1. View without CSS and JavaScript Code: Today design is every thing and many websites and spent thousands to get the best design but on the prospective view they don’t think about SEO. The First trick is turn of CSS and JavaScript Code and take a view of your webpage and you will come to know what is actual position of the text and change the position according to your desire. Main reason is that the spider and crawler are not human beings so they view things without CSS and JavaScript Event.
  2. Organized Code: In SEO, the location of text, size of text and location of the text matter a lot.If your page is significantly long, the content towards the bottom of your page won’t rank as “important” as the stuff at the top. Now another question arises that what would be the length of the page and how to determine length and the rule is length of the page is determined not by the amount of content (i.e, text, images, links, etc.) but by the quantity of code. Now consider that you have nested tables constituting your top navigation and now spider/crawler comes and before it gets to your content, spider or algorithm mark the page as the real guts of your website insignificant content.
  3. CSS Pagination:Long one page articles will outrank short ones usually. Apart from that the usability is key in making your visitors read the whole article so you don’t want users neither to scroll for ages nor to click a link and send a request each time they want to get to the next page of your article. Many developers use solution is CSS pagination and question arose that Isn’t it hidden text though? Hidden text is one of the oldest “tricks” to cheat search engines, webmasters still employ it and my potential clients sometimes wonder why they don’t rank while using hidden text. So hands off hidden text! Anyways this way you can divide the content into easily digestible parts while still having it on one page. Presently in HTML5 use section and article tags again and again and try to divide the content into different sections, but don’t use CSS Pagination with hiding text.
  4. Styling with HTML Standard Tags: Dont’ try to create your own HTML Tags and don’t use different types of tags for giving performance according to your choice. Try to think that Spiders are not human being and designing or making content more stylish without using standard tags will make your site less important. Use HTML5 header tag to tell your header, menu to provide the menu content, sidebar and article and section tags. If you are using the HTML4 then it is advises to name your CSS ID or Class with these names, as with algorithms the use of standard names with Tags would also boost the Ranking of your web page.
  5. CSS Sprites:Now that site speed is an official ranking factor at Google even the webmasters who didn’t care about fast loading pages until now. One simple technique to use reduce page load and the number of requests is the usage of so-called CSS sprites. CSS sprites are basically several small images merged into one big image. Instead of loading each image by itself you can load just the CSS sprite and display only part of it depending on the user interaction. You use a background-image for that purpose and move the displayed area on click or mouse over then. In order to accomplish that you simply change the background-position in the CSS.
  6. Use ALT Tag with Images: This is very important from SEO point of view as the spiders are not humans and if ALT tag is provided then they would give the preferences to images and also try to assert the resiliency of your content with the ALT tags of the Images used on web page.
  7. Emphasis:Headings aren’t the only things that affect your SEO. Search engines also pay attention to a few other tags when determining what the “important” words on a page are. For example, Google tends to treat words wrapped in and tags as being more significant that their surrounding text. That’s why you’ll sometimes see pages with randomly bold-faced or italicized word strewn about – they’re trying to boost their SEO by helping Google find the keywords they want to focus on. But who’s to say that those keywords need to be visible to everyone? We could always use CSS to ensure that search engines like Google and Yahoo understand which words are important, without having to annoy our readers with our strong-em soup. If we just take some XHTML like this:
    </pre>
    This sentence contains several <strong class="seo">keywords</strong> of <em class="seo">significant importance.
    <pre>
    
    em.seo, strong.seo {font-weight: normal;font-style: normal; }
    

    This CSS will prevent your SEO-purposed strong and em tags from being bold-faced or italicized on the screen. However, search engines will still recognize the significance of those tags.

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