Category Archives: web

SEO – Keywords and Ranking Factor

Everybody want to gain maximum amount of Traffic of Web and this can only reached through Optimization of Web site. For those who know what effects the Page Ranking its an easy task and for others is a hell of a Job. The one and the most important thing about Optimization is the Keywords. So, which keywords one use on different pages is always a great concern and another is the effect of specific keyword on the page ranking. Following are the places where to use the Keyword and at which position are:

1. Keywords in Title Tag

Keywords in the title is one of the most important in Search Engine Optimization. I would say that Keywords in Title Tags works as spotlight for attraction of the Web Traffic. Keywords in Title are compared with contents and other things. Sometime ago, I have written the Article about , which describes the importance of Title Tag. Now, I will let you know the effects and how they are relevant to the Optimization are:
i) Keywords use anywhere in the Title Tag. First Optimization rule is always use the Title Tag Keywords on Web Page. If the words in Title Tag are used as Heading Tag then the importance of the Web Page increases. Try to provide the Meaning full Title Tag. Always try to create title for Human Beings and not for Computers it creates more relevancy.
ii) First Word of Title Tag:  All the Keywords provided in Title Tag are important, but the First word gives the more importance and to make more relevancy don’t use the First Keyword as Website Name and Make sure that it is in proper case. As the uppercase and lowercase gives the impression that it is for robots and generated/created by computer itself as the Proper Case is only written by Human beings but can also achieved through small Programming.
iii) Keywords stuffing: Don’t try to over stuffing the Title Tags as the going beyond the limits is always dangerous. Most of the work of Ranking is done by robots/programming and stuffing of irrelevant keywords makes it give negative points. Thus, it is always advised to use the Keywords which are relevant to your webpage and not to the relevant about the article. Try to find out appropriate title through searching the web also.
iv) Length of Title Tag: It is mostly seen on many blogs the recommendation of Length of the Title, some say it would good to have 65 characters Length and some says it as 120 and even I come across some websites which has written about 300 character length of the Title tag. According to me, Length of the Title Tag Should be more than 80 Characters. Why 80 Characters, the most of the computer programs are written through command line operation and you would be surprised that starting programs like wordstar, Lotus 123 and many other Dos based programs have 80 Columns length. Even today all the Emails are set with the maximum length of 80 Characters, if you view the source code.

2. Keywords in Anchor Tag

Anchor Text keywords plays very important effect on the optimization rules. Sometime before, I had written a small article on , which describes how the keywords plays an important role in assessment in web page. It is also important to note that Internal and External Anchor text are assessed differently and the number’s of Internal and External Links also effects the Optimization. Don’t try to give hundred’s of Internal/External, giving excessive Links would also punish’s the Web Pages.

3. First 50-100 Words on Web Page

It is very important to note down that First 50 words of the web page are very important and the relevancy of First 50 Words are compared with Keywords in Title Tag and also with Anchor Tags, It becomes more important which these 50 words when the reader is robot. Robot is not a human being and the First 50 words are considered more important in determination of Category and Other things about web Page. For reading the First word of the Web page HTML are deleted and read every words from HTML Body Tag, as the Processing of Header Tag is done differently.

4. Keywords in Image Alt

Images plays important part for users as it is very well said A Picture can describe things instantly to every one even without speaking a word. Don’t try to use the heavy pictures which will slow down the loading of the website. Keywords used in ALT has of Image and the Keywords in Anchor Text/Title/Heading Tags are viewed as co-relation with each other. Robots are not human beings and the Pics are irrelevant to them but by the keywords in ALT tag to describe the Picture plays an important role.

5. Keywords in Page Url

I believe that keywords used in page URL are now considered as very important and nowadays even more important than Title tag. The major effect I have seen these days the search query of the Google, if you view the changes made in the Google query term of searching you will find that earlier they are using variable `q` as to describe the keywords for searching purposes and nowadays if you view the search string of Google you will find that they had replaced the `q` with `url` with indicates that the Keywords in Page Url are considered more relevant than page title or even the contents of the web page.

6. Keywords in Meta Description

Providing the good description to the Web Page is important as in most cases I have found that the Search Engine prefer to display the title and meta tag description as results. Try to include the Title/Anchor/Heading/Url keywords in Meta Tag Description. But there is no proof upto now that Keywords in Meta Description plays any role in Indexing purposes. I have found that Meta Tags are used to access the relevancy of the Web Page rather than providing a ranking factor, thus it become more important to provide the Keywords in Meta Tag Description.

7. Keywords in i or em or strong Tags

Words used to highlight the text as bold or underline and other such things and Keywords are considered as Raking Factors, Thus the keywords used in bold etc are also become the important part of the SEO rules.
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Google – 10 Ranking Factors of Anchor Text

After writing some of the Articles about SEO, I become more queerness about Ranking Factors. Worlds Most popular Search Engine is Google. They are using about 200 Ranking Factors for determination of Rank of the Web Page and thus I would say that are 200 Formula’s/Filters from which every Web Page is checked. Everybody is very curious to know about what are these 200 Ranking Factors and would let you those 200 Ranking Factors. As no information is provided by Google and thus it make more difficult to know those 200 Ranking Factors.

Website Vs Web Page

The very first thing about SEO to understand that for Search Engine every Web Page is different. So, while Ranking Web Page the aspect of Domain Name etc., are also important but for Ranking Purposes every Web Page is viewed as fetched from different Web Site. So always remember that when you do the Job of SEO, take the look at all the Pages of Website as Every Page is different and would be assessed with same set of Principles/Ranking Factors. It doesn’t mean that the Domain Name, History and others things aren’t important they are important but they are developed by the time in business and quality of work they also equally important but for the point of view of SEO understand you have to understand that it doesn’t matter what is the Domain Name etc. things, you should only focus to the contents of the Web Page and the Optimization every Web Page.

Google’s 200 Ranking Factors

For understanding Google’s 200 Ranking factors, We have to look into the History of the company from the beginning and it will let you the story of Google’s Success and Ranking Factor adopted by the Google. Last year I am reading the Google SEO Eric Schmidt’s Interview and in that interview the important question is raised is “Google have like 200 factors, why not at least just list them?”
Google SEO Eric Schmidt’s say’s:

“Because we change them. What would happen is, you’ve asked me this question for the eight years I’ve worked with you, so it’s the same question. Why don’t we publish these things. And the fundamental answer is we’re always changing. We’re always changing, and if we started saying here’s how the black box works, then all of a sudden huge incumbents would come out about this change and that change, and we just don’t want that pressure.”

What I think about 200 Factors is that from 200 Factors certain factor’s that doesn’t change whatever needs are required technically. So, we have to start the work of understanding of 200 Factors/Formula’s of Google and thus we have to know what would be the starting point of these 200 Factors. As in present era, today new Algorithmic are created and thus, I think these 200 Factors would certainly increase and it can reason to 1000 or more in coming years. But to know better let’s check the History of the Company.

How Google is established

Google’s founders Larry Page and Sergey Brin were not terribly fond of each other when they first met in 1995 at Stanford University. They argued about every topic that was discussed. Their strong opinions and differing viewpoints would eventually find common ground in a unique approach to solving one of computing’s biggest challenges: retrieving relevant information from a massive set of data.
Larry Page and Sergey Brin continued to perfect Google’s technology through the first half of 1998. They bought a terabyte(TB) of disks at bargain prices and built their own computer housings in Larry’s dorm room, which became Google’s first data center. Meanwhile, Sergey set up a business office and the two began calling on potential partners who might want to license search technology that worked better than any available at the time. Both have little interest in building their own company around the technology they had developed. They called many persons and among those called upon was Yahoo! founder and friend David Filo. Filo agreed the technology was solid, but encouraged Larry Page and Sergey Brin to grow the service themselves by starting a search engine company. “When it’s fully developed and scalable”, he told them, “let’s talk again”. One portal CEO told them, “As long as we’re 80 percent as good as our competitors, that’s good enough. Our users don’t really care about search.”
After getting no interest from major portal players, Larry Page and Sergey decided to make a go of it on their own. On September 7, 1998 Google Inc. became a reality and opened its door in Menlo Park, California. Already, Google.com was answering 10,000 search queries every day, despite still being in beta. In December, PC Magazine named Google to its list of the Top 100 Web Sites and Search Engines for 1998, Google was moving up in the world. AOL/Netscape selected Google as its web search service and helped push traffic levels over the 3 million searches per day mark. It was clear that Google had evolved from a college research project to a real company with a product that was in high demand. On September 21, 1999, the beta label came off the website.

Page Rank

January 29, 1998, they presented an Article know a The “Page Rank Citation Ranking: Bringing Order to the Web”, which describe the Page Rank Working and Methods and same is Patent registered with small changes in 2001. What here is important to look into the fact that Page Rank is providing ranking Factors and let us find out what are those factors effecting Page Rank. Academic citation literature has been applied to the web, largely by counting citations or back-links to a given page. This gives some approximation of a page’s importance or quality. Page Rank extends this idea by not counting links from all pages equally, and by normalizing by the number of links on a page. Note: pageants form a probability distribution over web pages, so the sum of all web page’s PageRank’s will be one.

1. Text used in Anchor Text

Text used in Anchor Text is important factor in Raking a Web Page. Forget every thing create a blank page and place anchor text on it. I tried to create the following example:
<html>
<head>
<span class="hiddenSpellError" pre="">Vineet</span> Gupta
</head>
<body></pre></pre>
<div>I am <a title="<span class=">Vineet Gupta" href="http://en.gravatar.com/vineetgupta22" rel="author">Vineet Gupta</a></div>
<pre>
<pre>
Now, open the Web Page in the browser and ask the question to yourself “What is page telling to you?” According to me it says “this is what I think that page is about”. In our example we are looking at the words “Vineet Gupta” anchor text. It is saying the linked page is about “Vineet Gupta” and So while Google’s algorithm is looking for textual indications of the topic a page and relevance to a given keyword, Page Rank simply counts it as a link to the URL from a page with a value, created internally by the system.

2. Anchor Text – Relationship

Another signal provided by Anchor Text, it defines the relationship of the resource that’s being linked to. In the above example, we had used the html rel tag which describes Relationship as “Author” i.e. Linked page is about Author whose Name is Vineet Gupta. So, it becomes the second signal to rank linking page and linked page. So, the relationship is one of the important factor to rank the Web Page.

3. Anchor Text – Surrounding’s

Here, surrounding’s doesn’t mean the surroundings of Anchor Text, it means, the Web Page Topic, Web Page’s Title, Web Page length and other things. If the context in which a link is used relates directly to the anchor text of the link, which also directly relates to the destination page, the link is going to have a higher importance in ranking for that keyword than the same link in an unrelated context or an unrelated section on the page. This context is taken into account when Google ranks a website for that given keyword. Now, in the above example, I had linked the text with Profile at Gravatar, which tell that “Profile of Vineet Gupta”. So, now the it means that the linking page anchor text links the author profile on Gravatar. It makes more relevant when such thing is done.

4. Anchor Text – Position on the Page

Next signal is very interesting, as to decide the position of the Anchor text. Web Page is divided into three major sections are i)header, ii)footer, iii)content. Google search Engine doesn’t trust the Web Page header and footer details provided and to determine the header and footer of the webpage it looks to the other pages of your website. And the text which matches the text of other pages at top/starting of Web Page is given the Header and text matching at footer is given name as footer. Now, it means that an anchor text placed in the footer is less important than an anchor text placed in the Header which is less important than an anchor text place in the content of the Web Page. Now, if the Anchor Text appears multiple times on the Web Page than priority is given to the first anchor text with the rule of first come first server.Google accounts for that in its ranking algorithm.

5. Anchor Text – Topic of linked Page

Now, things are done through Algorithms and thus it is very simple to understand. Now, take the example that I want to site that says “Vineet Gupta”, what I do first is check the Anchor Text which is “Vineet Gupta” and now check the Topic linked Page and for determining the topic of linked page the things which are looked for are page title and meta tag description and the contents on the page and anchor text used on linked page. To understand more effectively let us check the My Profile on Gravatar and what are anchor text is saying to you on the linked page. It is pointing the other Web Pages of My similar Profile and we can say that Profile Page on Gravatar is Most appropriate and correct linked Page Rank given to the linked page is passed to the linking page but after certain reduction with in the Algorithm. Thus, the topic/title/description of the linked page is relevant gives the ranking factor to the linking page.

6. Anchor Text – Other Anchor text on Web Page

While calculation the importance of the Web page the unique Anchor text links used on the Web Page and the Keywords used in the Anchor text is considered and now, for example Other Anchor Text on the web page which is pointing to unrelated topics or related topic’s, the points collected by all other anchor text are clubbed and divided with the number of links and with reduce the times of duplication of the another text on the same page is added to the Anchor Text. Note: the above is the example which is given, the correct algorithm is unkown, so while Google’s algorithm considers more thoroughly if the links are useful for the keyword, Page Rank simply counts them as other Anchor text also.

7. Parent Html Element of Anchor Text

HTML Element’s are created as Parent Child relationship and thus we can say that every Html Element has a Parent excluding HTML Element. Now, check what is the Parent Html Element of the Anchor Text. Different Points are provided to the different Html Elements on different position’s which are pre-calculated. Now, consider that an Anchor text is provided under H1 HTML Tag and thus it means the H1 Tag is the most important Tag of Html and given the maximum points generally to it. So, what is the Parent HTML Element used to place our Anchor Text is also considered by Google’s Ranking Factors.

8. Total Number of Anchor Text in WWW

Page Rank is about linking and web page’s anchor text is searched on other web page and total number of web pages connected to your provided url is counted and thus the total of links that are pointing to your linked anchor text is also one of the major ranking factor in Google’s Algorithms. Thus, from SEO point of view consider to increase the links to your web page. Many SEO are doing this thing only and the Traffic to the Web Page Automatically increases. But now what Google has added the time on what time the Anchor Text appeared and different between all of them is also considered. Thus, now creating the more links between particular time is given the less importance to the creating links between some intervals. Thus, creating links to your web page is important but the time is also considered between those anchor links appear on other web pages is also important.

8. Total Number of same URL links

Next ranking factor is total numbers of href used in WWW. Google is acting very smartly and thus now it doesn’t consider entirely the Anchor text used by HTML Anchor Element. Now, it searches the Web for same href used by how many unique web pages. The Algorithmic calculates the total number of web pages referring to same web page and it deletes the earlier web pages which are already calculated, which make fair enough to give points ranking to every url linking to each other and thus also increases the total number of linking web pages, which has same anchor URL.

9. Same URL using different Anchor text

Now, consider that it is quite often that same another would not used by all Web Pages and thus to check the importance of Web Page the Total Linking’s Anchor Text and searching the linking of same URL with different Anchor text is searched on the Web and thus by every means we come to know the real total of number of Web Pages linking to your Web Page and the importance is calculated by Google Algorithmic’s.

10. Web Pages links with Social Media Network

World of Techs is changing rapidly and same thing happens on the WWW, the Web Pages which are given the importance of Social Media Networking Websites is considered more weight to the web pages created with Social Media Networking Websites. The reason is simple that web pages which are used as searching or linking purposes are consider good but the web page url appearing on different Social Media Network increases the speed of href linking and thus more weight is given as web page is more read by a community of people and providing feedback to each other and there is less possibility of spamming.
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