Category Archives: HTML

SEO – Keywords and Ranking Factor

Everybody want to gain maximum amount of Traffic of Web and this can only reached through Optimization of Web site. For those who know what effects the Page Ranking its an easy task and for others is a hell of a Job. The one and the most important thing about Optimization is the Keywords. So, which keywords one use on different pages is always a great concern and another is the effect of specific keyword on the page ranking. Following are the places where to use the Keyword and at which position are:

1. Keywords in Title Tag

Keywords in the title is one of the most important in Search Engine Optimization. I would say that Keywords in Title Tags works as spotlight for attraction of the Web Traffic. Keywords in Title are compared with contents and other things. Sometime ago, I have written the Article about , which describes the importance of Title Tag. Now, I will let you know the effects and how they are relevant to the Optimization are:
i) Keywords use anywhere in the Title Tag. First Optimization rule is always use the Title Tag Keywords on Web Page. If the words in Title Tag are used as Heading Tag then the importance of the Web Page increases. Try to provide the Meaning full Title Tag. Always try to create title for Human Beings and not for Computers it creates more relevancy.
ii) First Word of Title Tag:  All the Keywords provided in Title Tag are important, but the First word gives the more importance and to make more relevancy don’t use the First Keyword as Website Name and Make sure that it is in proper case. As the uppercase and lowercase gives the impression that it is for robots and generated/created by computer itself as the Proper Case is only written by Human beings but can also achieved through small Programming.
iii) Keywords stuffing: Don’t try to over stuffing the Title Tags as the going beyond the limits is always dangerous. Most of the work of Ranking is done by robots/programming and stuffing of irrelevant keywords makes it give negative points. Thus, it is always advised to use the Keywords which are relevant to your webpage and not to the relevant about the article. Try to find out appropriate title through searching the web also.
iv) Length of Title Tag: It is mostly seen on many blogs the recommendation of Length of the Title, some say it would good to have 65 characters Length and some says it as 120 and even I come across some websites which has written about 300 character length of the Title tag. According to me, Length of the Title Tag Should be more than 80 Characters. Why 80 Characters, the most of the computer programs are written through command line operation and you would be surprised that starting programs like wordstar, Lotus 123 and many other Dos based programs have 80 Columns length. Even today all the Emails are set with the maximum length of 80 Characters, if you view the source code.

2. Keywords in Anchor Tag

Anchor Text keywords plays very important effect on the optimization rules. Sometime before, I had written a small article on , which describes how the keywords plays an important role in assessment in web page. It is also important to note that Internal and External Anchor text are assessed differently and the number’s of Internal and External Links also effects the Optimization. Don’t try to give hundred’s of Internal/External, giving excessive Links would also punish’s the Web Pages.

3. First 50-100 Words on Web Page

It is very important to note down that First 50 words of the web page are very important and the relevancy of First 50 Words are compared with Keywords in Title Tag and also with Anchor Tags, It becomes more important which these 50 words when the reader is robot. Robot is not a human being and the First 50 words are considered more important in determination of Category and Other things about web Page. For reading the First word of the Web page HTML are deleted and read every words from HTML Body Tag, as the Processing of Header Tag is done differently.

4. Keywords in Image Alt

Images plays important part for users as it is very well said A Picture can describe things instantly to every one even without speaking a word. Don’t try to use the heavy pictures which will slow down the loading of the website. Keywords used in ALT has of Image and the Keywords in Anchor Text/Title/Heading Tags are viewed as co-relation with each other. Robots are not human beings and the Pics are irrelevant to them but by the keywords in ALT tag to describe the Picture plays an important role.

5. Keywords in Page Url

I believe that keywords used in page URL are now considered as very important and nowadays even more important than Title tag. The major effect I have seen these days the search query of the Google, if you view the changes made in the Google query term of searching you will find that earlier they are using variable `q` as to describe the keywords for searching purposes and nowadays if you view the search string of Google you will find that they had replaced the `q` with `url` with indicates that the Keywords in Page Url are considered more relevant than page title or even the contents of the web page.

6. Keywords in Meta Description

Providing the good description to the Web Page is important as in most cases I have found that the Search Engine prefer to display the title and meta tag description as results. Try to include the Title/Anchor/Heading/Url keywords in Meta Tag Description. But there is no proof upto now that Keywords in Meta Description plays any role in Indexing purposes. I have found that Meta Tags are used to access the relevancy of the Web Page rather than providing a ranking factor, thus it become more important to provide the Keywords in Meta Tag Description.

7. Keywords in i or em or strong Tags

Words used to highlight the text as bold or underline and other such things and Keywords are considered as Raking Factors, Thus the keywords used in bold etc are also become the important part of the SEO rules.
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SEO – Page Speed – Tips

One 9th April, 2010, Google has announced “As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.” As Google is using about 200 ranking secrets for ranking factor and with the confirmation Page Speed is the officially adopted as ranking factor, those facing the touch competition on website SEO, for them if their website is not fast they will be punished for it and those who have the fast website will be given preferring.
According to the survey The Psychology of Web Performance says:
“In a 2004 study, Fiona Nah found that the tolerable wait time (TWT) on non-working links without feedback peaked at between 5 to 8 seconds (Nah 2004). Adding feedback, like a progress bar, pushed the TWT to an average of 38 seconds. Subsequent attempts at non-working links revealed lower TWTs, peaking at 2 to 3 seconds without feedback. Nah concluded that the TWT of web users peaks at about 2 seconds. With regard to behavioral intentions to return to a site, Dennis Galletta and others found that they level out at 4 or more seconds and attitudes flatten at 8 or more seconds (Galletta et al. 2004)

The Effects of Slow Download Times

Even small changes in response times can have significant effects. Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). Experiments at Microsoft on Live Search showed that when search results pages were slowed by 1 second: (Kohavi 2007)”
Google has introduced the Page Speed as one of the factor of Ranking in 2010 and study is done in 2007 and with passing of time, the importance of page speed has increased and if SEO doesn’t consider the Page Speed as one of the factor they would be punished for doing bad things. Thus, if in 2007 every increase of 100ms (means the 10th part of the second) in page load effects Amazon by sales of 1% in 2007 the effect of 100ms after 5 years is almost 2-3 times and if you don’t look at the Page Speed now then your website would be punished much harder as Page Speed becoming more and more important.
From the many advantages of Page Speed some of the important advantages are:

1. Cost Reduction

It’s not always about SEO, but it’s about saving money as in the present competitive world where the sales margins are decreasing daily and to make much profit is to reduce the cost of the product as it would affect in cost reduction.
Example without Page Speed: 16000 Page loads daily
I used an un-compressed image with transparency. I used Photoshop to export the image to PNG-24 with transparency and the resulting file size is about 352 kb. So I would be using traffic of about 16000 x 352 = 5500 MB of Traffic.
Example with Page Speed: Same as above of 16000 Page loads daily
Then I used the same image and exported it to PNG-32 with Fireworks. The file size is about 332 kb. Visually, they both look the same (at least to me). But when you calculate the things i.e transfer saving 20KB would be saving our 20 KB x 16,000 = 320,000 KB i.e. around 312 MB of Transfer

2. More Visitors

Online Business depends only on 1 thing i.e. visitors, the success of online business lies when a customer recommends your website to other or visitor visit again. If your website page loading speed is low then the customer has to wait and in the competitive market no one wants to wait. Now, search engines also weigh the time taken by page to load and if the page is loading fast they give preferring page loading speed less time. Think about a news website and now think that do you want to visit a news website which takes about 15 secs. to load a page or take about 2-3 secs. to load the page. Everybody would prefer to go to those websites which loads the page fast as they can spare the time easily. It is well said by somebody “Time is money and money is Time“, so reducing the time of page loading will certainly fetch more money and also reduce cost.

3. No Changes in Web Design

Many developers and SEO think that if they make the Page Loading speed more fast they have to reduce the size of Images, clips and other things to make it load fast and I would say it’s totally misguiding principle. To reduce the time of page loading, one doesn’t have to change the things but has to tweak the things. If the website uses the JPEG images then change them into PNG and that would reduce the size about 30-40% depending from image to image. For sounds one can also change the format from avi to mpeg or 3gp of any other format, which doesn’t decrease the quality of the sounds but reduce the size. For flash, Google has just launched the new service ‘Swiffy’ which reduces the size of flash file and also increases the performance. There are other many tweaks which can be used to increase the speed and we doesn’t have to change the design of other things of the Website/Web Page required thing is only tweaking the things and if one doesn’t want to change the size of the things just use GZIP on the contents which will reduce the size of the contents and communication between browser and server would be zipped format which certainly reduces the size of contents in communication only.

4. Mobile Users

One of major advantage of reducing the page load speed is the gain of Mobile Users. The Mobile is gaining the market and now Mobile companies like Apple and RIM has making money from the Mobile Users. The segment and development of Mobile Website is different and one has to deal with only one stream. Whatever thing is used the speed of Mobile can’t reach the speed of broadband communication and it is the fact that can’t be denied. If your website has the less loading time than Mobile users would also visit your website. For Mobile users the thing which matters the Speed i.e. time taken by the website for loading and reducing the Page Speed would certainly increase the customer base of Mobile Users.

Important Note:

The primary disadvantage of the Page Speed Service is that it only caters to Google servers. It even excludes Blogger, Google Sites, and Google App. The Page Speed Service only speeds up the cacheable parts on your page. It does not rewrite marked un-cacheable resources like some images, JavaScript, and so on. This may really limit the use of the service.

How to reduce the Page Loading Speed?

There are many rules defined in many Blogs and Website but I believe the following, things reduce the time of Page Loading Speed.
  1. Minify: Compacting the code can save many bytes of data and speed up downloading, parsing, and execution time. One of the practice which is used by many developers that they use TAB’s and double/triple spaces to write code and after the code is completed reduce/remove those extra spaces. It would certainly decrease the length of the Data. If the developers doesn’t want to Minify the HTML is ok but Minify other things such as CSS Code and JavaScript and for doing those there are many free services and one of code reducing service provided by Google is Closure Compiler.
  2. Enable compression: Compressing resources with gzip or deflate can reduce the number of bytes sent over the network. Many web servers can compress files in gzip format before sending them for download, either by calling a third-party module or using built-in routines. To enable compression, configure your web server to set the Content-Encoding header to gzip format for all compressible resources. Due to the overhead and latency of compression and decompression, you should only gzip files above a certain size threshold; we recommend a minimum range between 150 and 1000 bytes. Gzipping files below 150 bytes can actually make them larger. Write your web page content to make compression most effective.
  3. Optimize images: The type of image can have a drastic impact on the file size. Images saved from programs like Fireworks can contain kilobytes of extra comments, and use too many colors, even though a reduction in the color palette may not perceptibly reduce image quality. Improperly optimized images can take up more space than they need to; for users on slow connections, it is especially important to keep image sizes to a minimum.
  4. Combine external CSS/JavaScript: Combining external style-sheets and JavaScript into as few files as possible cuts down on RTTs and delays in downloading other resources. It often makes sense to use many different CSS files during the development cycle, and then bundle those CSS files together as part of your deployment process after the development process is finalized.
  5. HTTP Cache: The cache, which is local copies of resources, works because many resources change infrequently. When a browser can reuse a local copy, it saves the time to set up a connection as well as the time to download. The key to making the cache work effectively is HTTP caching headers, which are sent by the web server to specify how long a resource is valid and when it last changed. The HTTP protocol gives two ways to define how long a resource is valid: the Expires header and the Cache-Control: max-age header. The Expires header specifies a date after which a resource is invalid. At that point, the browser will ask for the resource again. max-age works much the same way but it specifies how long a resource is after it is downloaded instead of giving a specific date. That is nice because you can configure your web server with a constant value.
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