Everybody want to gain maximum amount of Traffic of Web and this can only reached through Optimization of Web site. For those who know what effects the Page Ranking its an easy task and for others is a hell of a Job. The one and the most important thing about Optimization is the Keywords. So, which keywords one use on different pages is always a great concern and another is the effect of specific keyword on the page ranking. Following are the places where to use the Keyword and at which position are:
1. Keywords in Title Tag
Keywords in the title is one of the most important in Search Engine Optimization. I would say that Keywords in Title Tags works as spotlight for attraction of the Web Traffic. Keywords in Title are compared with contents and other things. Sometime ago, I have written the Article about HTML TITLE – SEO, which describes the importance of Title Tag. Now, I will let you know the effects and how they are relevant to the Optimization are:
i) Keywords use anywhere in the Title Tag. First Optimization rule is always use the Title Tag Keywords on Web Page. If the words in Title Tag are used as Heading Tag then the importance of the Web Page increases. Try to provide the Meaning full Title Tag. Always try to create title for Human Beings and not for Computers it creates more relevancy.
ii) First Word of Title Tag: All the Keywords provided in Title Tag are important, but the First word gives the more importance and to make more relevancy don’t use the First Keyword as Website Name and Make sure that it is in proper case. As the uppercase and lowercase gives the impression that it is for robots and generated/created by computer itself as the Proper Case is only written by Human beings but can also achieved through small Programming.
iii) Keywords stuffing: Don’t try to over stuffing the Title Tags as the going beyond the limits is always dangerous. Most of the work of Ranking is done by robots/programming and stuffing of irrelevant keywords makes it give negative points. Thus, it is always advised to use the Keywords which are relevant to your webpage and not to the relevant about the article. Try to find out appropriate title through searching the web also.
iv) Length of Title Tag: It is mostly seen on many blogs the recommendation of Length of the Title, some say it would good to have 65 characters Length and some says it as 120 and even I come across some websites which has written about 300 character length of the Title tag. According to me, Length of the Title Tag Should be more than 80 Characters. Why 80 Characters, the most of the computer programs are written through command line operation and you would be surprised that starting programs like wordstar, Lotus 123 and many other Dos based programs have 80 Columns length. Even today all the Emails are set with the maximum length of 80 Characters, if you view the source code.
2. Keywords in Anchor Tag
Anchor Text keywords plays very important effect on the optimization rules. Sometime before, I had written a small article on Google – 10 Ranking Factors of Anchor Text, which describes how the keywords plays an important role in assessment in web page. It is also important to note that Internal and External Anchor text are assessed differently and the number’s of Internal and External Links also effects the Optimization. Don’t try to give hundred’s of Internal/External, giving excessive Links would also punish’s the Web Pages.
3. First 50-100 Words on Web Page
It is very important to note down that First 50 words of the web page are very important and the relevancy of First 50 Words are compared with Keywords in Title Tag and also with Anchor Tags, It becomes more important which these 50 words when the reader is robot. Robot is not a human being and the First 50 words are considered more important in determination of Category and Other things about web Page. For reading the First word of the Web page HTML are deleted and read every words from HTML Body Tag, as the Processing of Header Tag is done differently.
4. Keywords in Image Alt
Images plays important part for users as it is very well said A Picture can describe things instantly to every one even without speaking a word. Don’t try to use the heavy pictures which will slow down the loading of the website. Keywords used in ALT has of Image and the Keywords in Anchor Text/Title/Heading Tags are viewed as co-relation with each other. Robots are not human beings and the Pics are irrelevant to them but by the keywords in ALT tag to describe the Picture plays an important role.
5. Keywords in Page Url
I believe that keywords used in page URL are now considered as very important and nowadays even more important than Title tag. The major effect I have seen these days the search query of the Google, if you view the changes made in the Google query term of searching you will find that earlier they are using variable `q` as to describe the keywords for searching purposes and nowadays if you view the search string of Google you will find that they had replaced the `q` with `url` with indicates that the Keywords in Page Url are considered more relevant than page title or even the contents of the web page.
6. Keywords in Meta Description
Providing the good description to the Web Page is important as in most cases I have found that the Search Engine prefer to display the title and meta tag description as results. Try to include the Title/Anchor/Heading/Url keywords in Meta Tag Description. But there is no proof upto now that Keywords in Meta Description plays any role in Indexing purposes. I have found that Meta Tags are used to access the relevancy of the Web Page rather than providing a ranking factor, thus it become more important to provide the Keywords in Meta Tag Description.
7. Keywords in i or em or strong Tags
Words used to highlight the text as bold or underline and other such things and Keywords are considered as Raking Factors, Thus the keywords used in bold etc are also become the important part of the SEO rules.